Internal Communications: Planning the Strategy

Internal Communications: Preparation the Strategy

Many firms focus on conveying with their external audiences; segmenting markets, studying, developing messages and approaches. This same attention and focus should be turned inside to make an internal communications plan. Powerful internal communication preparation empowers large and small organizations to produce a process of information distribution as a way of addressing organizational problems. Before internal communications planning can start some essential questions must be answered.

— What’s the state of the organization? Ask questions. Do some research. How’s your business doing? What do your employees think about the company? Some may be amazed by how much workers care and need to make their workplaces better. You may also uncover perceptions or some hard truths. These records can help lay a basis for what messages are conveyed and how they are communicated.

— What do we want to be when we grow-up? That is where a company can define the culture they want to symbolize the future of the organization. Most firms have an external mission statement. Why not have an internal mission statement? The statement might focus on customer service, continuous learning, striving to function as the biggest company in the Communication strategy marketplace with the most sales, but to be the best company together with the very best satisfaction ratings, or quality.

— Where are we going, and what’s the progress? Inner communication targets ought to be quantifiable, and will change over time as goals are accomplished or priorities change. As an example, the financial situation of a business might be its largest concern. One objective might be to reduce spending by 10%. How do everyone help fall spending? This backed up by management behavior, is supposed to be conveyed through multiple channels, multiple times, and then measured, and then progress reported to staff.

— How can we best convey our messages? Nevertheless, this may be determined by the individual organization. Some businesses may use them all, but not efficiently. As the saying goes, “content is king.” One of the worst things a business can do is speak a lot, although not really say anything in any way.

With an effective internal communications plan in place a firm will likely have the capacity to address staff concerns, build awareness of firm goals, and facilitate change initiatives. By answering several basic questions businesses can start communicating more effectively with team members and really create an organization greater compared to the sum of its parts.